How To:


Preserving Your Past: The Wedding Album

Preserve your past for future generations. Let us help you find the best way to keep your memories in great condition for years to come.


Shoot when the lights are out!

Just because the sun went down does not mean you have to put the camera away

The Gear You Need


Going Fast: High Speed Lenses For Everyone

Small, sharp, fast….these lenses are the perfect on the go for any lighting situation.

With Full Frame, You See More In Your Image With Wide Angle lenses

Do You Need Full Frame?

Bigger sensors have lots of benefits, but come at a premium.


Why Is That Lens So Big And Heavy?

Why are some lenses so large you need a cart to take them somewhere? And why would you want one?

More From Our Site


Store Profile: Plano, TX

Ritz Camera Preston Highlands 2401 Preston Road Plano, TX 75093 972.769.9901 Video Editing Photo Editing Custom Printing Photo Classes One On One Consultations Wolf Camera & Image Ultra Store of Plano, has been serving the North Texas Photo community for over 10 years. The … [Read More...]

Grind Pan 001

Active Exposure: Shutter Speed 201

When we think about action photography, many immediately think about those amazing images in which a moving subject is frozen completely motionless.  While those shots are absolutely amazing, they are not the only way to capture super-cool action shots. Your camera has a wonderful mode which … [Read More...]

Film School 101: Film vs. Video (Part 1)

There are a lot of arguments to be had over which is better: Elvis or The Beatles; chocolate or vanilla; Star Wars or Star Trek; film or digital; East Coast or West Coast; records or CDs, etc.  Each side has their camp of devotees, ready and willing to defend their choices with rigorous debate.  … [Read More...]